GE has recently released their version of iOS controlled LED bulbs. They have a starter kit which comes with two LED bulbs and a control hub for $49.99 through Home Depot. Additional bulbs sell for $15. The control hub uses the WINK app on your iOS device to control turning the bulbs on/off/dim etc.
I would love to see a Pebble WatchFace/App that would allow control of the bulbs similar to the Hue that has been created.
Here is a link to the GE Link on Home Depot - http://www.homedepot.com/p/GE-Link-Starter-Kit-with-A19-LED-Light-Bulb-2-Pack-and-Gateway-Hub-PBNDL-SBQH/205311040